Showing posts with label Ebook. Show all posts
Showing posts with label Ebook. Show all posts

Friday, 1 May 2020

Online Marketing – Steps to Success

Small business owners should take time to understand the concept of marketing through local business profiles on the Internet. Well-planned efforts in online marketing attract traffic from the local community and drive profits and lead generation.

Marketing has to be continuously monitored. High-paying potential customers in the local market can also be targeted through various online local business marketing strategies.

Monitoring a marketing plan with modifications is necessary to ensure survival in the cut-throat competition of local business. Otherwise, competitors will copy the same marketing methods and drive away valuable local customers. Your marketing strategy needs to be sophisticated and top notch.

You need to employ cutting edge technologies and eliminate old, outdated strategies that no longer support your business.

The question, How to succeed locally?” should be asked before diving into the web. As part of the mid-year marketing process, all marketing should be examined thoroughly. Is this technique working? Does that particular strategic technique work better than another? Why does it work? It is important to constantly question your marketing strategy.

What works for you today may not work for you next week. Also, what worked for you last year may not be the right move for you next year. You should consistently review your marketing to ensure that you are maximizing what you get out of it. Minor adjustments and modifications wherever necessary should be carried out. An existing strategy that works well should continue to be pursued.

A straightforward approach through online marketing can lead your business to better profits. Without online local advertisement techniques, local customers will be unaware of available products and services when they surf local businesses online. That means you need to get your company online today! Don’t wait another moment. You could be losing valuable customers every minute that you aren’t advertising online. Yes, online! Local customers do not find products or services needed in the telephone book, but they search for local businesses through the Internet. Local search engines help customers find businesses in the neighborhood that offer products or services needed.

You could be missing out on business opportunities right in your own community, customers who are heading to your competitor, because they could not find you through a quick internet search. Don’t let that happen. But don’t feel that you have to drag customers to you either. With your business profiles listed on various search engines, the chances are that customers will find your business and come to you. They will see your business and contact information. They will opt to use your services.

You can often outperform competitors by using local business registration by expert marketing companies that are continuously evolving their search engine and marketing methodology. By registering your business online, you have just entered a whole new market of local customers. Your business will thrive. Your potential will grow and guess what? It is very cost-effective to use the Internet as a local marketing tool. You will spend a lot less than you imagined marketing your business.

Saturday, 21 September 2013

What an E-book Can Do for You






An E-book that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.





This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.





Using viral E-books as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable E-books that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable E-books that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the E-book is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.





E-books are capable of reaching a large audience and are limited only by the enthusiasm of the participants.





E-books are fairly easy to create. It’s possible to produce your own E-books by combining articles that you have written or have gotten from public domain sources, such as directories.





A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large E-book could also be used as a viral E-book.


3 Steps to Find “Freebies” to Add to Your E-book






Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:





1. Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.





2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.





3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.





Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.





Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!


3 Steps to Find “Freebies” to Add to Your E-book






Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:





1. Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.





2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.





3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.





Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.





Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!